Photography has a magical way of capturing the essence of moments, preserving memories for a lifetime. Tiffany Morgan, a gifted local photographer, understands this deeply. Her journey in photography began with a simple, heartfelt mission: to create quality images for her family and the community. Today, Tiffany Morgan Photography stands as a testament to her dedication, creativity, and passion.
The Humble Beginnings
Tiffany's foray into photography started as a collaborative effort with her sister Ashton. As mothers, they recognized the importance of capturing beautiful family moments, which inspired them to learn the art of photography. "We wanted to provide quality images for our families and families in our community," Tiffany recalls. In 2017, they launched their business under the name Southern Sass Studios. This initial venture was a true labor of love, driven by their desire to learn and grow.
The Evolution
In the early days, Tiffany and Ashton knew little about the technical aspects of photography. "I remember not knowing a single thing about how to work a camera, lighting, or posing. We literally started a business from scratch!" Tiffany admits. However, their enthusiasm and determination were boundless. Tiffany immersed herself in research, courses, and relentless practice, all while maintaining a full-time job. Their first studio was a humble bedroom in Tiffany's house, but their vision was grand. Ashton played a crucial role as the detail-oriented perfectionist and creative force that helped their work stand out.
As time went on, life changes led both sisters to take a break from their business. Ashton pursued a new dream, while Tiffany found that her heart was still firmly in photography. Thus, Tiffany Morgan Photography was born. Despite the change, the sisters' bond remained strong. "I still call Ashton regularly when I’m excited about an idea, or proud of an accomplishment, or having a rant moment!" Tiffany shares. Having a supportive person in her corner has been invaluable to her journey.
Overcoming Challenges
Starting and running a business comes with its own set of challenges. Tiffany acknowledges that there is no definitive guidebook on "how to start a business," and much of it was a learn-as-you-go process. One personal challenge Tiffany faces is managing her emotional response to client feedback—or the lack thereof. "When I deliver a sneak peek or a client’s gallery and don’t receive a response, it’s easy to be hard on myself and assume they don’t like the images," she confesses. The countless hours of work that often go unnoticed can be discouraging, but Tiffany continues to work through these feelings, striving to not take them personally.
The Importance of Community
A recent move to Florida gave Tiffany a new perspective on the importance of community. Being away from her support network opened her eyes to their impact. Upon returning, she resolved to be more involved in her community than ever before. Tiffany's new goal is to expand her reach beyond her small-town bubble of Union County, aiming to serve clients within a one-hour radius, including Henderson, Evansville, and surrounding counties.
Future Vision
Looking ahead, Tiffany plans to focus more on small-town business and branding sessions. While she will continue to offer family, wedding, and senior photography, she sees a unique opportunity to support local businesses with professional images for social media and email marketing. "I worry a lot of businesses don’t take advantage of what social media and email funnels can do for them," she says. In today's digital world, adapting to new marketing strategies is crucial, and Tiffany is passionate about helping businesses leverage these tools.
Words of Wisdom
To fellow photographers, Tiffany offers valuable advice: "Burnout is real. If you feel it’s too much sometimes, slow down, take a short break, and then dive back in!" She emphasizes the importance of not being afraid to turn clients away if overwhelmed, and the necessity of continuous learning. "Never believe you already know all there is to know! I am seven years in, and still feel there are so many more ways I can grow! That’s why I love what I do."
Conclusion
Tiffany Morgan's journey from a passionate novice to a professional photographer is inspiring. Her commitment to her craft, her community, and her continuous growth sets her apart. Tiffany Morgan Photography is not just a business; it’s a testament to the power of perseverance, passion, and the importance of having a strong support system. As Tiffany continues to evolve and expand her horizons, she remains a beloved fixture in the local photography scene, dedicated to capturing the beautiful moments that define our lives.
Contact Tiffany via Facebook & Instagram: Tiffany Morgan Photography
